Sugar reduction in foods has been a major public health priority for governments and consumers alike. Consumption of foods high in sugar has been linked to numerous diseases and other physical health complications. Reducing sugar through the reformulation of products may be the answer.

Many believe that food manufacturers are dragging their feet on reformulating their products to reduce the amount of sugar, but some are leading the way. Let’s take a look at some of the ways manufacturers are achieving reducing sugar through reformulations.

Highlights:

• Sugar is one of the biggest concerns for consumers in terms of food and beverage choices.
• Sugar reformulation in confectionaries and alcoholic beverages is particularly popular.
• Consumers prefer natural sweeteners to artificial sweeteners in their sugar reformulations.
• New novel sugars are slowly making their way to the market and may provide manufacturers with additional options.

Why is sugar reformulation so important?

According to the IFIC’s 17th annual 2022 Food and Health Survey, which explored Americans’ perspectives and behavior related to food, “low in sugar” was the second most popular answer when participants were asked what the main attributes of healthy food were (32%). The most popular answer was “fresh” (37%).  This illustrates the gravity of consumers’ perceptions of sugar and health. Additionally, this survey found that nearly three out of four, or 73% of respondents answered that they are trying to limit or avoid sugars.

In Europe, a recent study from the EFSA found that 2 out of 3 respondents had, at some point in their life, tried to reduce their sugar intake.

This data highlights the importance of reducing sugar for consumers and also what food and beverage producers see as a potentially profitable and burgeoning market.

What types of products are being reformulated?

Soft drinks have long been used as the poster child for the obesity crisis and beverage manufacturers have already taken numerous steps to reduce the sugar content in many of these drinks.

According to UNESDA Soft Drinks Europe, the European soft drink industry reduced average added sugars by 3.6% between 2019 and 2021.   While sugar reformulation in the soft drinks sector has been making major strides, industry experts believe that alcoholic beverages, such as beer and cider, will be the next major group to look to reformulate.

Another major area of sugar reduction through reformulation has been in confectionary and sweets. There have been significant product launches this year in these categories with low sugar/reduced sugar or even zero sugar claims.

How can sugar reformulation be achieved?

If consumers want less sugar and producers are to meet these expectations, what options do they have to replace sugar in their formulations?

One thing has become clear in all areas of reformulation, while consumers demand certain ingredients be cut, they still expect the products to taste good. Therefore, one of the ways producers are keeping flavor while reducing sugars is to add additional ingredients that have high flavor profiles such as fruits, seeds, cocoa, and nuts. These added ingredients not only allow the product to remain tasty with a reduction of sugar, but also allow companies to market them as having added protein, vitamins, or fibers.

Many brands are choosing sugar-free options, which often means relying on high-intensity sweeteners like Stevia. In these cases, the product can become overly sweet, therefore, formulators often add cocoa powder for instance to soften the taste through added bitterness.

Natural vs Artificial Sugars

Clean labels and simple ingredient lists are becoming more and more favored by consumers across the globe. The choice of sweetener will become even more important to consumers as their interest in reduced-sugar options expands beyond sugar content alone. Consumers are starting to look more closely at product labels for the types of sweeteners used in their food and beverage purchases as clean label demands have become commonplace. People want to buy items that are beneficial for them and the environment, and they are increasingly making purchases based on their principles. Because of this, they are drawn to product labels that are brief and emphasize natural components.

This has led consumers to favor natural over artificial sweeteners when it comes to sugar reformulations. Consumers expect reformulations to be plant-based, sustainable, and natural. Therefore, sweeteners like honey and stevia, which are plant-based are increasingly favored. It also allows food and beverage manufacturers to make the claim of “naturally sweetened,” which is much more in line with consumers’ values.

Another major trend in sugar reformulations is the use of natural syrups or extracts. These natural sweetening syrups such as rice, oat, and other cereals are easy for consumers to identify with and understand making them ideal choices for natural sweetening. Additionally, food and beverage manufacturers can make natural claims with these syrups, and they are often easy to incorporate in reformulations.

New sugar alternatives

Three of the most interesting advances in the near future for sugar reformulation are Reb M stevia production, bioconversion, and precision fermentation. These advancements once improved have the potential to not only reduce sugar or eliminate it completely but also make low-sugar products more affordable and sustainable in the long term.

Another new area that might play a critical role in sugar reformulation is the development of flavor and taste modification techniques. These substances, which are often marketed as natural flavors, can help reduce sugar in products like baked goods where sweeteners like stevia are not allowed.

Other novel food sugars like allulose are still under regulatory review but could have future potential for reformulations.

The future for sugar reformulation is bright

Overall, it is clear that consumer demand is driving sugar reformulation efforts. Furthermore, food and beverage producers seem keener than ever to meet these expectations, and how they can achieve these goals has never been more plentiful!

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Research on childhood obesity and how to combat it have been popular areas of research for years. Many studies observe the effects certain foods have on childhood obesity and what this may mean for diets.

A recent study conducted by researchers in Brazil observed how chia seeds affect the overall health of obese children.

Childhood Obesity

Obesity is a medical condition in which high levels of body fat interfere with a person’s well-being. Many comorbid conditions can appear or be exacerbated due to obesity. 

Among the chief concerns with rising levels of childhood obesity are connections to:

• Diabetes
• Metabolic syndrome
• Non-alcoholic fatty liver disease
• Psychological effects (depression, anxiety, & self-esteem issues arising from body image)

Childhood obesity often leads to obesity in adulthood, meaning some of the associated problems & conditions may become lifelong.

What Causes Childhood Obesity?

While there are many factors that can contribute to childhood obesity (gender, race, genetics, environment, etc.), one factor stands above all: diet. Unrestricted diets contribute more to childhood obesity than any other factor.

Diets high in calories, and sugar, and low in foods that deliver nutrients like fiber, vitamins, and minerals are often associated with higher chances of obesity. These ‘unhealthy’ diets compound with sedentary lifestyles and other environmental factors to greatly increase the risk of developing childhood obesity.

Chia Seeds & Childhood Obesity

Researchers in Brazil conducted a study to specifically look at how chia seeds affect childhood obesity. Why chia seeds? Preliminary clinical studies suggested that eating chia seeds is associated with reduced appetite, and lower cardiovascular risk factors such as postprandial glycemia and waist circumference.

The goal of the study was to analyze the relationship between vitamin E and oxidative stress with ground chia seeds. The effects of chia seeds on the inflammatory process in obese children between the ages of 5 and 10 years were the primary points of observation.

Despite altering the inflammatory responses, the study did not identify a significant variation in vitamin E concentrations in participants. There was, however, a greater variation in vitamin serum levels in the chia group than in the placebo group. This is attributed to the method used to evaluate vitamin E levels (vitamin E content in plasma, which can be misleading due its great instability) and the small number of children in the sample.

Chia seeds may have an anti-inflammatory effect on people when regularly consumed, however, the research was not sufficient to show any relation between anti-inflammatory properties and positive effects on obesity.

Research at Biofortis

Biofortis is dedicated to protecting consumer health throughout the world by delivering a wide range of testing and consultancy services to the food, supplement, and nutrition industries. Biofortis supports this mission in two ways—through clinical trials and sensory and consumer insights testing. We specialize in clinical research targeting foods, ingredients, and dietary supplements that affect body structures, function, and overall health. Contact us with any clinical trial or scientific consulting needs.

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